Facebook is reportedly testing a new feature for mobile app which could enable Facebook’s content to be shared on WhatsApp. While there is no official confirmation from Facebook or WhatsApp on the same, several beta users claimed to have received this feature on their Facebook app.
So, how will this feature work? Once you tap on the ‘Share’ button on the Facebook app, you will be given three options- ‘Share Now’, ‘Write Post’ and ‘Send in WhatsApp’. If you opt for a particular content on Facebook like an image or video to be ‘Send in WhatsApp’, you just need to select this option from the ‘Share’ menu and a link will be generated. This link can be shared to any WhatsApp contact.
The ‘Send in WhatsApp’ feature will be similar to the WhatsApp share button that is seen on almost all websites now. While this feature could come handy for many users, Facebook’s prime target for this feature is for businesses. This will enable products that is featured on Facebook’s Marketplace to be shared on WhatsApp easily, which will ensure better reach.
Both Facebook and WhatsApp are reportedly adding a features on their respective apps to help businesses to expand reach. For the Android business app, WhatsApp will reportedly add ‘Chat filters’ that will help admins of WhatsApp Business accounts search messages quickly. The ‘Chat filters’ options will group users in unread chats, groups and broadcast categories. The admin will just have to tap on the search bar to access these filters.
This is very similar to the ‘action button’ on Instagram which helps businesses to bring chats of priority customers directly to the inbox. With this feature on WhatsApp, businesses can expect to have better and timely communication with their priority and potential customers to provide better service.