Your search for travel and lifestyle essentials just got easier – TUMI, leading International brand of premium travel, business and lifestyle essentials just launched their third Central London boutique in Covent Garden in London. This new store is said to bring the “TUMI brand aesthetic to life as it syncs modern sophistication and technical innovation to create an architecturally elevated destination.”
The launch was star-studded – guests like Oliver Proudlock, Loraine Pascale, Pietro Boselli, AJ Pritchard, Neil Jones, Ed Lamont, Vanessa Ndlovu and Annaliese Dayes were in attendance and singer Sophie Ellis-Bextor entertained the guests with some crushing live music. Emmy award-winning actor Alexander Skarsgård is the face of the brand.
The brand is known to have a very neutral eye for its designs – simple, elegant and functional designs that are chic at the same time. The menu at the launch was just as fancy as it’s collection – crab and lobster brulee, oysters Rockefeller, quail egg with porcini and black truffle and rillettes of duck with blood orange marmalade along with Spanish El Moulturo wine was served.
The brand, which recently celebrated its 35th anniversary, was founded in 1975 and is named after a Peruvian icon known to its founder from his Peace Corps days in South America.
The new store also gave its attendees a sneak peek into the technology behind the designs through a Custom Wall – a live installation showing the personalization options that guests could try. The store itself is a 103 square meter, and its interiors match their design aesthetic – “the ceilings evoke structured scaling with monochrome edging opening-up space. Cream plank floors, echoing the colors from the historic piazza tie the color palette together, whilst bringing the outside in to create a seamlessly light environment.”